Boomers report price as one of the most important factors when it comes to deciding whether or not they're going to buy a product. The quality of a product is important, as well, with 65% of Gen Z, 78% of millennials, 82% of Gen X, and 72% of Boomers marking it as another top factor when it comes to purchasing decisions. But beyond having a reasonably-priced and high-quality product, there are a few other distinguishing factors you'll want to keep in mind when marketing your brand.
For instance, 57% of Gen Zers will consider purchasing a product if a percentage of the proceeds from the purchase will be donated to charity. And 55% of millennials prefer buying a product that has strong reviews. 62% of Gen Xers appreciate whether a brand fax number list has an active community around it, and 55% of Boomers look for a product's features and functionality when considering a purchase. The Shopping Trends to Expect in 2023 As we move into 2023, here are a few trends you'll continue to see: Mobile usage for shopping will continue to dominate the e-commerce industry.
In 2018, it encompassed 63.5% of total e-commerce sales, and in 2020, that number jumped to 70.4% (Source). As mentioned above, we found roughly 75% of consumers preferring their mobile devices in 2022, which suggests mobile sales will continue to dominate the e-commerce landscape. TikTok and other short-form video platforms will become increasingly popular for advertisers. As TikTok continues to make changes to its advertising offerings (such as its new Branded Mission feature), we'll see more advertisers join TikTok in 2023 — we'll also see additional advertisers test out other platforms, such as Instagram Stories, since short-form video is becoming the most popular video length.