And while Google evolved quickly from the concepts in this document, it still told us what we needed to know to rank well in search. We as a community have abused it - and many have made large sums of money just by buying links to their site. How can you expect any other result? Give people a way to spend $2 and earn $10, and guess what? A lot of people are going to enroll in this program. Spammers are relentless But our friends at Google knew that providing the
best search results would increase their market share and revenue, so they continually made changes to improve search quality and protect against spammer attacks. A big part of the success of this effort has been obfuscating the details of their ranking jewelry retouching service algorithm. Reading the PageRank thesis was all you had to do to learn how to formulate your SEO strategy, the world was simple. But Google has since received hundreds of patents, most of which probably haven't been enforced and never will be.
There may even be trade secret concepts to classify factors for which patent applications have never been filed. Hundreds of patents create a confusing landscape Yet, as search marketers, we always want to make things very simple. Let's optimize our site for this feature and we will become rich! In today's world, this is no longer realistic. There is so much money to be had in research that every factor has been thoroughly tested by many people. If there was a single factor that could be leveraged for guaranteed