Therefore, companies the type of content, moment and message of it. Original content: interaction, attraction and loyalty of generation z in content broadcast live. Without having to make any investment, you can offer the public a good promotion of the product. With all this, this generation is offered closeness and trust. Advertising with a high segmentation : by age, postal code, level of study, interests... Such as the rrss of facebook ads, instagram ads, pinterest ads, linkedin ads, etc. Influencer marketing: giving these to the product, conversation, traffic to the web, image e commerce photo editing or visibility, among others, taking into account the values of the brand.
Audience segmentation depending on the interests of the brand. Mobile first strategy: that is, prioritize the optimization of the website for mobiles. Sweepstakes and contests : they help to obtain information about our potential clients. In short, to get closer to generation z, we must adapt the message, language, channel and format , in addition to not letting go of the trends that are reflected in the rrss. For this we must take into account the objective of the campaign, in addition to having great creativity and ingenuity that attracts people who are part of generation z.
Categorized in: business managementinhale, exhale and follow your routine at work. Work is a source of stress for many people, so much so that it is recommended that we do activities outside the office such as exercising in a gym, going to your city, in short, activities that promote distraction from work activities for be able to separate them from everyday life. However, not all people have the money or the time to be able to do them, this is where business mindfulness comes in. What is mindfulness? Mindfulness is a philosophy for life, which consists of compiling meditation techniques