Attached: The New Science Of 21

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"Chock-full of tips, questionnaires, and case studies, this is a solidly researched and intriguing approach to the perennial trials of œlooking for love in all the right places? and improving existing relationships." Publishers Weekly"A practical, enjoyable guide to forming rewarding romantic relationships." Kirkus Reviews"Amir Levine and Rachel Heller have written a very smart book: It is clear, easy to read and insightful. It's a valuable tool whether you are just entering a relationship with a new partner or-as in my caseeven after you've been married 21 years, and had thought you knew everything about your spouse." Scientific American"Anyone who has been plagued byt hat age-old question'What is his deal?"could benefit from a crash course in attachment theory." Elle'This is real science, not slickly packaged personal opinion.The theories are clearly explained using lots of examples. There is advice for avoiding unhappy pairings and for getting out of relationships that are doomed to repetitive, negative interaction. This could save your customers a fortune in therapy bills." Retailing Insight"This book is both fascinating and fun. Attached will help every reader understand whom they are attracted to as partners, why, and what they can do to reach fulfillment in love. I enjoyed every moment." Janet Klosko, PhD., co-author of the bestselling Reinventing Your Life"The authors have distilled years of attachment theory research on the nature of human relationships into a practical, highly readable guide." John B. Herman, M.D., Associate Chief of Psychiatry and Distinguished Scholar of Medical Psychiatry, Massachusetts General Hospital and Associate Professor of Psychiatry, Harvard Medical School"Based on twenty-five years of research, laced with vivid and instructive examples, and enriched with interesting and well-designed exercises, the book provides deep insights and invaluable skills that will benefit every reader." Phillip R. Shaver, PhD, Distinguished Professor of Psychology, University of California, Davis and Past President, International Association for Relationship Research

The Problem Companies know that emotions drive customer behavior, but most have little idea how to connect in ways that motivate the desired behaviors. The process is more guesswork than science.

Beginning with a two-year research project involving literature review and social science experts, we identified 300 universal motivating emotions. To measure their impact on consumer behavior, we conducted intercept surveys of more than one million U.S. consumers through thousands of websites, gathering data across 30 industries and 400-plus brands that included measures of brand consideration, trial, repurchase, advocacy, customer satisfaction, brand differentiation, and emotional connection. Over six more years we collected more than one billion data points, including demographic and actual purchase data. Using analytical techniques such as multivariate regression and structural equation modeling, we determined which emotional motivators are most powerfully associated with customer behavior and customer value by category and by brand and the degree to which connecting to those motivators influences customer behavior, both in absolute terms and relative to more commonly measured drivers of behavior.

"Over a decade after its publication, one book on dating has people firmly in its grip."-The New York TimesWe already rely on science to tell us what to eat, when to exercise, and how long to sleep. Why not use science to help us improve our relationships? In this revolutionary book, psychiatrist and neuroscientist Dr. Amir Levine and Rachel Heller scientifically explain why why some people seem to navigate relationships effortlessly, while others struggle.Discover how an understanding of adult attachment-the most advanced relationship science in existence today-can help us find and sustain love. Pioneered by psychologist John Bowlby in the 1950s, the field of attachment posits that each of us behaves in relationships in one of three distinct ways:

'This is real science, not slickly packaged personal opinion.The theories are clearly explained using lots of examples. There is advice for avoiding unhappy pairings and for getting out of relationships that are doomed to repetitive, negative interaction. This could save your customers a fortune in therapy bills." --Retailing Insight

We already rely on science to tell us what to eat, when to exercise, and how long to sleep. Why not use science to help us improve our relationships? In this revolutionary book, psychiatrist and neuroscientist Dr. Amir Levine and Rachel Heller scientifically explain why why some people seem to navigate relationships effortlessly, while others struggle. Discover how an understanding of adult attachment--the most advanced relationship science in existence today--can help us find and sustain love. Pioneered by psychologist John Bowlby in the 1950s, the field of attachment posits that each of us behaves in relationships in one of three distinct ways:

In this groundbreaking book, psychiatrist and neuroscientist Amir Levine and psychologist Rachel S. F. Heller reveal how an understanding of attachment theory-the most advanced relationship science in existence today-can help us find and sustain love. Attachment theory forms the basis for many bestselling books on the parent/child relationship, but there has yet to be an accessible guide to what this fascinating science has to tell us about adult romantic relationships-until now.

Attached guides readers in determining what attachment style they and their mate (or potential mates) follow. It also offers readers a wealth of advice on how to navigate their relationships more wisely given their attachment style and that of their partner. An insightful look at the science behind love, Attached offers readers a road map for building stronger, more fulfilling connections.

Heralded by the New York Times and Time as the couples therapy with the highest rate of success, Emotionally Focused Therapy works because it views the love relationship as an attachment bond. This idea, once controversial, is now supported by science, and has become widely popular among therapists around the world. In Hold Me Tight, Dr. Sue Johnson presents Emotionally Focused Therapy to the general public for the first time. Johnson teaches that the way to save and enrich a relationship is to reestablish safe emotional connection and preserve the attachment bond.

Attached: The New Science Of 21

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